In my work with manufacturers who sell through distribution channels, I see some big challenges. Like Andy Paul, I share a passion for helping companies be successful with better sales practices.
In this conversation, Andy and I discuss the need for manufacturers and distributors to embrace the new digital buying model. When done right, the results are impressive.
This new buying model happened because of three forces:
- The pandemic
- Younger/millennial buyers
- Information overload
Traditional channel sales strategies are no longer as effective. If your company sells through non-direct channels, you’ll find some fresh ideas in this podcast.
Here is the link to the podcast: https://apple.co/3JD61Or