Trusted Advisor to Manufacturing Leaders
Unlock Growth. Execute with Confidence.
Most manufacturers don’t have a product problem—they have an execution problem. Market potential exists, but turning it into sustainable revenue requires more than great engineering. It takes aligned strategy, effective channels, and a leadership team focused on outcomes.
That’s where I come in.
As a trusted advisor and fractional executive, I work alongside manufacturing leaders to close the gap between growth potential and business results. Together, we build practical, go-to-market strategies—and more importantly, we execute them.
I help manufacturers:
✅ Expand Market Reach
Target the right customers, sales channels, and partners to increase visibility and penetration.
✅ Optimize Dealer & Reseller Performance
Strengthen channel relationships, improve engagement, and increase sales efficiency.
✅ Accelerate Sales Cycles
Remove friction in the buying process to help dealers and customers make faster, more confident purchasing decisions.
✅ Launch Products with Impact
Ensure new offerings hit the market with the right strategy, channel alignment, and customer readiness.
My approach is hands-on, data-informed, and grounded in real-world leadership experience—not theory. I’ve helped teams at Caterpillar, Toro, Graco, AT&T, and other manufacturers navigate complex challenges, scale smarter, and execute with precision.
If you’re leading a division or growth initiative and need a partner to help you move faster, align your team, and deliver results—let’s talk.
Let’s turn vision into execution.

Check Out My Articles
Bots Can’t Shake Hands: Lessons from Heavy-Equipment Dealers on Winning with Relationships
When I was CEO of Modus, we worked with all kinds...
Read MoreSteady Hands in a Spinning World: Leading Through America’s Ambient Crisis
I’ve skippered sailboats through storms on Lake Superior. If you’ve ever...
Read MoreLet's talk
about you
Empowering Leadership Teams to Unlock Growth and Success.