Go-to-Market Strategy That Actually Connects to Revenue
Built at the intersection of GTM strategy and emerging technology
I’ve spent my career founding and leading companies that apply technology to go-to-market problems — learning systems, hiring platforms, sales enablement tools. My clients have ranged from global enterprises to growth-stage B2B companies across industries.
What that experience gives me is a practitioner’s understanding of where technology helps and where it gets in the way. I don’t lead with tools. I lead with the business problem — and work backward to the right solution..
How I work with clients
✅ Strategy
GTM Strategy & Alignment: Connecting sales, marketing, and channel strategy to how your buyers actually make decisions.
✅ Execution
✅ Channels
✅ In Development
Check Out My Articles
Bots Can’t Shake Hands: Lessons from Heavy-Equipment Dealers on Winning with Relationships
When I was CEO of Modus, we worked with all kinds...
Read MoreSteady Hands in a Spinning World: Leading Through America’s Ambient Crisis
I’ve skippered sailboats through storms on Lake Superior. If you’ve ever...
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