Go-to-Market Strategy That Actually Connects to Revenue
Built at the intersection of GTM strategy and emerging technology
I’ve spent my career founding and leading companies that apply technology to go-to-market problems — learning systems, hiring platforms, sales enablement tools. My clients have ranged from global enterprises to growth-stage B2B companies across industries.
What that experience gives me is a practitioner’s understanding of where technology helps and where it gets in the way. I don’t lead with tools. I lead with the business problem — and work backward to the right solution..
How I work with clients
GTM Strategy & Alignment: Connecting sales, marketing, and channel strategy to how your buyers actually make decisions.
Sales & Marketing Alignment: Closing structural gaps between demand generation and revenue execution.
Channel Performance: Equipping and engaging indirect sales networks to perform as true revenue partners.
If your GTM isn’t producing the results your strategy promised, let’s talk.
NEW VENTURE · 2026
Introducing Prelude — AI-Powered Sales Hiring for B2B Sales Leaders
Prelude is a new venture I’ve been building at the intersection of two things I know well: how B2B sales organizations actually work, and where hiring consistently breaks down.
Most sales hiring processes are designed to evaluate candidates. Almost none are designed to help the hiring manager articulate what they actually need — the selling environment, the culture, the specific failure modes that sink good people in a particular role.
Prelude fixes that. Before a single candidate is evaluated, it interviews the sales leader in a structured, conversational session to build a precise hiring profile. That profile then drives how every candidate is assessed — not against a generic model of sales success, but against what this role actually requires.
The result is a hiring decision grounded in clarity rather than instinct, speed, or habit.
Prelude is currently in development. I’ll be demonstrating it at the Gartner CSO Conference in Las Vegas in May 2026.
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