One pursuit runs through everything I've built: putting new technology to work so sales teams sell better. From MasteryPOINT to eContinuum, Modus, and Clarity Data Insights. Today that's Prelude.
I build companies that put new technology to work for sales teams. The throughline is simple: start with the real business problem, then bring the right tools to bear on it, never the other way around. That instinct shaped MasteryPOINT, eContinuum, and Modus, and it shapes Prelude today.
Just before Prelude, at Clarity Data Insights, I went deep on the problem underneath go-to-market: the scattered systems that keep sales and marketing from seeing what actually matters. We built knowledge-graph analytics to connect them. The market wasn't ready for the full shift, but the work left me with a sharp read on where B2B teams really are in their data journey, and on how much value stays locked up when people can't reach their own information.
I'm based in Minneapolis. Off the clock, you'll usually find me on skis, on a trout stream, or at the stove, most often with my wife Jill nearby.
I've spent my career at the intersection of go-to-market strategy and the tools meant to support it. I don't lead with technology. I lead with the business problem and work backward to what actually moves revenue. Along the way I've founded and led five companies.
Hitting your number starts with who you put in the seat.
Most hiring processes are built to evaluate candidates. Almost none help the hiring manager get clear on what the role actually requires. Prelude starts there. Before a single candidate is evaluated, it interviews the sales leader and builds a precise hiring profile for the exact role you're filling: an enterprise rep, a BDR, or the leader who will own the number.
I call the approach wisdom-based AI: it applies the hard-won judgment of named experts to your specific situation, instead of generating generic answers from the average of the internet.
I write about the parts of go-to-market that get talked around but rarely solved. Most pieces start as a problem I keep seeing and can't let go of.
